Macaron is a colourful biscuit from France. It is a well-phenotyped Turkish cultivar with equally global recognition of its texture and sweetness. Now, the question is how to custom-make macaron boxes to enhance product presentation.
This article will provide the basic steps to design macaron box packaging for your start-up from scratch.
However, 81% of all consumers indicated that gift buying is affected by the design of the package. (Source: Enterprise League).
This custom printing method in boxes becomes very useful for bakeries and confectioneries. It contributes to creating a great brand image and, hence, influences consumers positively to increase sales.
Protective Packaging Importance
Macarons are fragile and need to be handled with care. If not secured correctly, they usually crack, and the texture changes after travelling. These boxes provide padding and prevent damage during transport.
Moreover, paper and cardboard packaging makes it look again like a high-quality premium product for 63 % of consumers.
Research has shown that unboxing videos perform well on YouTube and TikTok.
The boxes are stress-resistant and keep macarons moisture-free from humidity, etc climatic factors. This kills the softness and stretch of the products. With improved compression comes durability.
It can also be divided for filling using custom inserts, and they keep macaroons’ shape and texture. Vanilla Macaron.
Packaging as a Branding Tool
An elegant custom box is where it all starts; when the client sees that, It becomes part of the branding. Brand images/icons with colours and custom art securities.
Statista: Keeping consistent branding throughout all channels can boost revenue by as much as 23% ~ Speeding Up The Sales Process ~ (Source: Forbes).
And after the customers have eaten the nicely packaged macarons, they still have the box to remind them of your brand. Improves the probability of working with the same customer for long, i.e. customer retention.
The easy-to-remember- odd sizes and new pack types would make products both accessible to off-take as well as for gifting. It shows a better place for product image and quality consciousness.
Tips for a Booming Market
The excitement of new products in personalized boxes. Customers can carry them before the house to see what lies inside.
Studies show that people make an unconscious decision about a product within the first 90 seconds of viewing, and up to 90% of this judgment is based on colour. Grades for 62% to 90% are assessed using color only.
This story was originally published by the University of Winnipeg.
What good this does is this gives seasonal style and a limited edition packaging of the product, which encourages clients to return for more, prompting them to eat additional indulgent doses of brand loyalty juice.
Custom macaron boxes Design Key Specifications
1. Choose Safe and Durable Materials
Must be Food-Safe: The boxes utilized must be of the sort that can come in contact with food (i. e. made of a safe material). It concerns your macarons not getting an infection and preserving their edibility. A better search would be food-grade materials.
Soft macarons will hold their shape and protect your delicate macarons, so consider all the materials that can harm them. It’s just a portion of thick paper or cardboard. You might want to have them shipped with corrugated cardboard for extra durability.
2. Select the Best Size and Shape
How Many Macarons? Then, configure how many to group in each box. That will give us the size we need.
Single macaron boxes are great for serving as individual treats or gifts.
Small Boxes (2 to 4 macarons)
Medium Boxes—This popular medium boxes (6-12 macarons) option is a sound one if you are looking to give or share.
Big boxes are better suited for parties and business events.
Convenient for Customers to Carry, Store, and Open: Select a size and shape that will make it easy for your customers to carry your product around with them, stack it on shelves, or use/open it.
Non-Standard Shapes: You don’t have to stick with the basic squares and rectangles (+ familiar shape combinations). Half circles, hexagons, or even form-custom shapes (whatever looks best for your brand) are all viable alternatives.
3. Incorporate Your Branding
Display Your Logo: Make sure your box shows off your logo. It will help the client remember your brand.
Your house colours: If you file your home colours of this package in line with the rehabilitation of sections/animations.
Choose The Right Font: Make sure you pick fonts that fit your brand style and personality.
Tagline or Small Description about Your Brand: Tell Your Story on the box.
4. Add Special Touches
Peek-a-Boo: Put a small window on the box to discover some pretty macarons.
Keep Them in Their Place: Put the macarons inside the inserts of the box.
Final little add-on: To make your packaging more appealing, you can also use ribbons, decorative labels, or unique printing techniques such as embossing and spot UV.
- Order Of Macaron Count
- Compact boxes are portable
- Include Branding Elements
- Have a unique emblem and brand-typical types
- Work on the identical colour and theme
Add Creative Touches - frame or any kind of mercerization, pattern, or laminates
- computation with ribbons or sleeves
Macaron Box Designing- A Few Tips To Keep In Mind
Knowing Your Customers
As such, the first is an understanding of your audience. Essentially, knowing your client and what they will be eager to view; Every age/demographic, during the day/early hours, rush hour, around Christmas Period etc… is important as all this information narrows down specific situations where people will approach your store.
In the U.S., paper-based packaging has one of the highest recycled materials at 68%. (Source: Environmental Protection Agency)
Visual appeal is also closely related to the type of designs they use. I like funny and vivid clothes, and bright colours and geometric shapes are more relevant to younger customers. The more traditional silhouettes are arguably better suited to a sophisticated customer base.
Designing for Occasions
Toss up some extras that reference certain events, such as hearts for the Valentine’s Day boxes or fireworks prints for the 4th of July. This helps customers get ready with their orders for gifting and others.
You could also construct holiday tins to fill for next year and tradition! It will also help if the redemption is a seasonal collection to keep it festive.
Branding Consistency
In individual pursuit, product packaging must be homogenized in branding as well. Your brand font, preferably shapes, patterns or colours associated with your brand, and even the colour of your logo are all ways you can extend a piece delivered.
This develops returns clients who appear for you to do the same. Subtle touches go a long way.
Follow Packaging Trends in UK
One of the fastest growing avenues tracking with packaging for confectionery, winery and bakery. Identify established box structures and formats, configurations for openings, ways of creating internal protective layers, decoration opportunities and third-party inclusions.
Packaging Design
Turning Inspirations into Something New & Macaron Packaging a.LOGGING Stand out in the crowd with unique structures and décor pieces. E-Commerce Connectivity Data Recycling Therefore, in delivery, you will find linked porch.
There is a great shift in UK shoppers towards buying online. Hence, packaging has to be a little more perfect. Things are going to break in the mail, and it also must be dimensionally correct to ship at a cost-effective price.
Every time a customer opens it, they’re reminded of your store and in-store experience—you want them to connect with your brand through the packaging, even if they never saw your store. That’s why most UK companies are now using mail slot boxes. They make delivering them cheaper and more accessible for everyone.
Simple is Stylish
Simple packaging is a big thing in the UK, and that’s what people most like here. They want to stray from too many colours and pictures. Simple designs and easy-to-read words are good. It makes brands appear genuine and authentic. The Ordinary has received a lot of interest, so have other beauty brands. They have the most basic packaging only.
Making it Personal
More than 50% of shoppers in the UK appreciate brands doing things specifically for them. Unique ways to personalize a box include putting someone’s name on it or adding a memorable message. Brands like to gamify stuff by giving you fun items, such as a QR code that can be scanned using your smartphone.
A few Custom macaron box designing tips
Things to Module while Costume Designing Box for Macaron Boxes. This post explains how to recognize your market and the types that fit it. Hang some event/holiday-related hooks there to make the boxes festive or to have the chance to be gift boxes.
This is a good way to print your boxes by using the colours of your brand and fonts cause when they receive packages, they will surely open them up. They are automatically connected to your brand. You can also check out some other uniquely designed packaging before you try to spin it yourself.
Macaron Boxes Design Examples
- Minimalism: Just a black box with some kind of logo or pattern. The focus is still on macarons, the subject of food.
- Copy and Paste Block: Present the macarons in this vibrant box, which has a transparent window to help promote them.
- Luxe Drawer Box: Their theme inspiration was a jewelry box with custom velvet-lined drawers to hold macarons.
Gold Foil with Kraft Brown: Natural kraft brown boxes will always look fancy when matched with a contrasting colour.
Conclusion
Make your macarons extra special. It can help lift your brand and bring smiling faces to your customers—an opportunity to express your style of creativity. Consider what your customers like. Stay ahead of new packaging trends.
Not sure how to design your box? Get Customized Macaron Boxes from Healey Packaging.
