Types of Packaging: Primary, Secondary & Tertiary Explained

✨ TL;DR – Quick Overview of Packaging Levels

Primary Packaging: Directly touches the product (e.g. bottle, wrapper)
Secondary Packaging: Groups and brands the product (e.g. box, sleeve)
Tertiary Packaging: Used for bulk transport and shipping (e.g. cartons, pallets)
Choosing the right type impacts product protection, branding, and shipping efficiency
For tailored solutions, check out our Custom Packaging Boxes

Introduction: The Three Layers Every Product Needs

When you buy a chocolate bar, you’re not just tearing open a foil wrapper — you’re interacting with smart layers of packaging design. Each layer, from the shiny wrapper to the branded box and the shipping carton it arrived in, plays a role in product protection, branding, and logistics. In this article, we break down the types of packaging into three essential levels — primary, secondary, and tertiary. Whether you’re launching a new product or streamlining your supply chain, understanding these layers helps you reduce waste, optimise costs, and boost customer experience.

What Are the Types (or Levels) of Packaging?

Packaging exists in a hierarchy — each level supporting a different purpose. Why It Matters:

Protection: Prevents damage or contamination.
Marketing: Creates shelf appeal and brand storytelling.
Distribution: Ensures efficient stacking, transport, and warehousing.

Packaging Hierarchy at a Glance:

Level	Purpose	Examples
Primary	Direct product contact	Bottle, jar, pouch, wrapper
Secondary	Branding & grouping	Box, sleeve, carton
Tertiary	Transport & handling	Pallet, corrugated carton, wrap

Explore Shipping Boxes for tertiary packaging.

Primary Packaging – The First Touchpoint

This is the packaging that comes in direct contact with your product. It protects, preserves, and informs — and it’s the first thing your customer sees.

Key Functions:

Maintains product integrity (e.g. freshness, hygiene)
Displays important information (ingredients, expiry)
Enhances unboxing and brand experience

Examples of Primary Packaging:

Skincare: Tubes, pump bottles
Food: Foil wraps, pouches
Candles/Perfume: Glass jars, dropper bottles

Check our Cosmetic Boxes and Food Packaging

Secondary Packaging – The Branding Layer

This is the outer layer that groups and brands your primary units — perfect for display and logistics.

Why It’s Crucial:

Adds structure and stackability
Builds shelf appeal with design
Supports retail and subscription box formats

Examples:

Perfume bottle box
Chocolate bar multipacks
Subscription boxes with inserts

Secondary packaging bridges marketing and protection.

Tertiary Packaging – The Shipping Shield

The outermost layer, made to protect products during bulk transport and storage.

Key Features:

Supports long-distance shipping
Ideal for warehouse handling
Often includes barcodes, labels, fragile warnings

Common Materials:

Corrugated shipping cartons
Shrink/stretch wraps
Palletised boxes

Explore Corrugated Shipping Boxes

How the Three Levels Work Together?

Think of packaging as a system:

Primary → Secondary → Tertiary

Each level builds on the next to balance protection, presentation, and efficiency.

Example:

A luxury candle → Glass jar (Primary) → Printed box (Secondary) → Shipping carton (Tertiary)

Comparison Table: Packaging Level vs. Function

Packaging Level	Touches Product	Main Purpose	Industries	Branding Value
Primary	✅ Yes	Protect & Preserve	Food, Pharma, Cosmetics	⭐⭐
Secondary	❌ No	Brand & Group	Retail, FMCG, Gifts	⭐⭐⭐⭐
Tertiary	❌ No	Ship & Handle	Logistics, eCommerce	⭐

Sustainable Options at Every Level

Primary:

Compostable films, refill packs

Secondary:

Kraft board sleeves, recycled paper

Tertiary:

FSC-certified cartons, minimal stretch film

Need eco upgrades? Browse our Eco-Friendly Packaging

Why Knowing These Packaging Levels Matters?

Understanding the types of packaging makes your brand smarter.

For start-ups: Avoid over-packaging or damage claims
For designers: Choose formats that enhance brand consistency
For marketing teams: Leverage secondary packaging to drive engagement

The right packaging combo saves money, tells your story, and delivers your product safely.

FAQs About Packaging Levels

What is an example of primary packaging?

A shampoo bottle or chocolate bar wrapper.

What is the difference between primary and secondary packaging?

Primary touches the product; secondary holds and presents it.

Is a shipping box considered tertiary packaging?

Yes, it’s used to transport and protect secondary-packaged goods.

How do I choose the right packaging level?

Start with your product’s needs: protection, branding, or bulk shipping?

Can eco-friendly packaging be used at all levels?

Absolutely. From biodegradable films to recyclable cartons, sustainability is possible throughout.

Conclusion: Smart Packaging Starts with Smart Layers

From shelf appeal to shipping protection, the three packaging types — primary, secondary, and tertiary — work together to ensure your product arrives safely and looks great doing it.

At Healey Packaging, we offer tailor-made packaging at every level, whether you’re launching a product or upgrading your logistics.

👉 Explore our full packaging range or Request a Quote today.