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Author name: James Ellis

James oversees production workflows, materials, and press operations at Healey Packaging. With two decades in offset, digital, and UV printing, his articles break down technical topics into simple, actionable insights — from GSM choices to finishing types that boost shelf appeal.

Colourful branded packaging boxes for small businesses

Packaging Guide

Why Is Custom Packaging Essential for Small Brands?

James Ellis / October 8, 2026

In the world of small business, your product’s packaging does more than just protect what’s inside. It’s your first handshake,

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Industry-Specific Packaging

Retail Packaging Trends UK Brands Are Adopting in 2026

James Ellis / February 18, 2026

TL;DR Retail Packaging Trends 2026 UK Retail Packaging Trends at a Glance Recyclability, material efficiency and clearer packaging specifications are

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