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Custom Stickers and Labels for Products & Packaging
Get custom stickers and labels in bespoke sizes, shapes and materials for products and packaging. Add your branding, colours and artwork with options suited to your application, order quantity and business requirements.
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Explore Stickers and Labels by Application
Browse custom stickers and labels for branding, sealing, product information and packaging decoration.
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Custom Coasters Printing
Coasters are usually picked up, moved around and left under cold or...
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Custom Paper Stickers
Paper stickers are usually applied to product packaging, jars, envelopes or retail...
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Custom Sticker Printing
Stickers are often the last thing applied to a product, but they...
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Stickers and Labels for Different Applications
Custom stickers and labels can support branding, product identification, packaging seals and retail presentation. The right format depends on the product, application surface and information the label needs to carry.
Product Labels
Branded labels for product names, variants, instructions and other identification across packaged goods.
Packaging Stickers
Logo stickers, seals and printed identifiers for boxes, bags, tissue and other packaging.
Bottle & Jar Labels
Labels sized around glass, plastic and other containers for clear branding and product identification.
Food & Beverage Labels
Printed labels for food packs, bottles, jars and containers, specified around the application and required product information.
Cosmetic & Skincare Labels
Custom labels for jars, bottles, tubes and secondary packaging across beauty and personal care ranges.
Candle Labels
Branded labels for candle jars, lids and outer packaging, including scent and product-range identification.
Retail Labels
Labels for product identification, pricing, variants, barcodes and branded retail presentation.
Promotional & Branded Stickers
Custom stickers for campaigns, launches, giveaways, seasonal ranges and general brand promotion.
Choose the Right Sticker or Label Format
The best format depends on how many labels you need, how they will be applied and whether they are being used for regular production, manual packing, promotions or packaging seals.
Roll Labels
Suitable for repeat product labelling, higher quantities and applications where labels are dispensed from a roll.
Best for: regular packing and repeat applicationSheet Labels
Multiple labels supplied on a flat sheet for convenient storage, selection and manual application.
Best for: smaller batches and manual packingIndividually Cut Stickers
Separate stickers supplied as individual pieces, useful when stickers are handed out, packed with orders or applied one at a time.
Best for: promotions, inserts and giveawaysDie-Cut Stickers
Cut through both the printed sticker and backing around the final shape for a clean individual sticker format.
Best for: logo shapes and standalone stickersKiss-Cut Stickers
The sticker is cut to shape while the surrounding backing remains intact, making it easier to peel and handle.
Best for: detailed shapes and easier peelingPackaging Seals
Printed stickers used across box closures, tissue, bags and other packaging where branding and sealing are combined.
Best for: branded closures and presentationCustom-Shaped Labels
Bespoke shapes can follow a logo, product form or packaging design where standard circles and rectangles are not suitable.
Best for: distinctive branding and shaped packsMaterials & Adhesives for the Application
Label performance depends on more than the face material. Start with the surface and environment, then match the adhesive and material to the way the label will actually be used.
Surface
Different surfaces can affect how well a label bonds, sits flat and remains secure during handling.
Environment
Consider the conditions the finished label may experience during storage, transport and use.
Many paper-based options can suit controlled, dry packaging environments.
Refrigeration, condensation or damp handling may require a more resistant complete label specification.
Longer exposure to moisture, handling and changing conditions can influence material, adhesive and finish selection.
Adhesive
Adhesive choice should reflect the surface, required hold and whether the label is intended to remain in place.
Permanent Adhesives
Used where the label is expected to remain attached through normal product handling and distribution.
Removable Adhesives
Can suit applications where cleaner removal or temporary labelling is required.
Material
Material should be selected after the application and exposure conditions are understood.
Paper Labels
A practical option for many dry indoor product, retail and packaging applications.
Kraft Paper
Offers a natural paper appearance for brands looking for a more tactile, understated finish.
Vinyl / Synthetic Options
Where available, synthetic materials can be considered for applications needing greater resistance to moisture or repeated handling.
Do Not Judge Label Performance by the Face Material Alone
A synthetic or vinyl face stock should not automatically be treated as waterproof. Performance depends on the complete specification, including the face material, adhesive, print, protective finish, application surface and exposure conditions.
Size, Shape & Label Fit
A label needs to fit the available surface, carry the required information and leave enough space for artwork to remain clear. Dimensions should be specified around the product or packaging before the final shape is chosen.
Start With the Available Application Area
Measure the usable flat area rather than assuming the label can occupy the complete face of the pack.
Custom Dimensions
Width and height can be specified around the product, packaging surface and amount of information the label needs to display.
Available Application Area
Check the usable area and allow for edges, seams, closures, contours and other features that may interfere with label placement.
Curved Bottles & Jars
Curved or tapered containers need extra attention because a label that fits on screen may not sit correctly around the physical surface.
Artwork Safe Areas
Keep important logos, text and product information inside the recommended safe area so essential artwork does not sit too close to the cut edge.
Choose the Shape After the Fit Is Defined
Standard and bespoke shapes can be selected around the available space, branding and required information.
Flat Artwork Has to Work on a Three-Dimensional Pack
For bottles, jars and other curved containers, consider the usable circumference, container profile and label position before confirming the final dimensions.
Custom Printing & Finishing Options
Printing and finishing should support clear branding, legibility and the intended application. Colour method, surface finish and specialist effects can all be considered as part of the final sticker or label specification.
Choose the Print Approach Around the Artwork
CMYK Printing
Suitable for artwork using multiple colours, photography, gradients and detailed branded graphics.
Pantone / Spot Colours
Can be considered where a particular brand colour needs to be specified more precisely within the chosen production method.
Finishing Options for the Required Look and Use
Matte Finish
A lower-sheen surface that can give labels a restrained, softer visual appearance.
Gloss Finish
A higher-sheen finish that can make colours and printed graphics appear more vivid.
Foil Details
Metallic or decorative foil effects can be considered where the specification supports a more distinctive branded finish.
Specialist Finishes
Selected decorative or tactile effects may be available depending on the label material, artwork and production specification.
Print and Finish Should Follow the Label’s Job
The right combination depends on the artwork, material, application surface, handling conditions and the visual result required. Decorative finishes should support the label rather than compromise legibility or practical performance.
Explore Printing MethodsLabels That Support Branding & Product Identification
A well-planned label should help customers recognise the brand while making products, variants and important information easier to identify. The available label space can be organised around both branding and practical product information.
Brand Recognition + Product Information
Information hierarchy matters. Brand identity should remain recognisable without making product names, variants or identification details difficult to find.
Logo & Brand Identity
Use logos, brand colours and consistent typography to connect the label with the wider packaging and product range.
Names, Variants & Ranges
Clearly distinguish product names, sizes, variants, scents, flavours or other options across a range.
Barcodes & Product Identification
Allocate suitable space for barcodes, references, batch information or other identification required for the product or internal process.
Instructions & Supporting Details
Labels can carry relevant instructions, handling information and other product details where the available space and application allow.
Seasonal Ranges & Promotional Stickers
Labels can also distinguish limited ranges, seasonal products, launches and promotional campaigns without changing the complete packaging format.
Labels for Packing & Production Processes
Label specification should reflect how labels are stored, handled and applied within the business. Format, positioning and application surface can all affect how efficiently labels fit into repeat packing and production workflows.
Specify the Label Around the Packing Process
Start with how the label reaches the packing area and follow the process through to final application.
Manual Application
For hand-applied labels, consider how easily each label can be picked, peeled, aligned and applied during packing.
Repeat Packing
Regular packing benefits from consistent label size, format and placement across repeat products and orders.
Roll Format
Where roll labels are suitable and available, the format can support repeat application and organised handling at the packing point.
Positioning
Define where the label needs to sit so placement remains consistent and important artwork stays correctly oriented.
Storage & Handling
Labels should be stored and handled in a way that helps preserve their condition before use. The appropriate storage requirements depend on the label construction, adhesive and intended application.
Check: storage conditions, handling and stock rotationApplication Surface
The final specification should suit the actual glass, plastic, carton or other surface being labelled, including its shape and expected condition at the point of application.
Check: surface type, shape, condition and label positionDifferent Operations Create Different Label Requirements
More Sustainable Sticker & Label Choices
A more considered label specification looks beyond the face material alone. Label size, adhesive, liner, coatings, finishes and the packaging it is applied to can all influence material use and the overall end-of-life route.
Start With What the Label Needs to Do
Sustainability decisions should begin with the application. Choosing an appropriate material, dimensions and finish can help avoid unnecessary specification while still providing the identification, branding and performance the product requires.
Explore wider material and packaging considerations in our sustainability-focused packaging guidance.
Eco-Friendly PackagingAppropriate Material
Match the label material to the product, application surface and expected handling rather than over-specifying performance that is not required.
Right-Sizing
Size the label around the available application area, required information and artwork instead of using more material than the application needs.
Necessary Finishes
Use coatings, laminates and decorative effects where they provide a clear functional or branding benefit, rather than adding them by default.
Fibre-Based Options
Paper and other fibre-based label options can be considered where their performance is appropriate for the product, surface and expected conditions.
Consider the Label as Part of the Packaging System
A label should not be assessed in isolation. Its construction and the substrate it is attached to can influence how the complete pack is handled at end of life.
Stickers & Labels for Regular Business Supply
For businesses ordering labels regularly, consistency matters beyond the first print run. Dimensions, artwork, colour references and product variants should be clearly specified so repeat orders and seasonal changes can be managed efficiently.
Build a Clear Specification, Then Reuse It
A defined label specification gives procurement and packing teams a clearer reference for repeat orders, additional quantities and future artwork updates.
Size, material, format, artwork and colour references.
Plan quantities around current commercial requirements.
Keep agreed dimensions and artwork references clear.
Reorder the specification or introduce planned changes.
What Matters When Labels Are Ordered Regularly?
Repeat supply works best when the variables that should stay consistent are separated from the details that may change between products, seasons or campaigns.
Keep Consistent
Maintain the agreed size and shape where the application surface remains unchanged.
Keep recurring brand elements and information hierarchy consistent across repeat runs.
Retain agreed colour references so future artwork can follow the intended brand specification.
Use the confirmed specification as the reference point when preparing subsequent orders.
Change When Required
Quantities can be planned around ongoing demand, stock requirements and purchasing schedules.
Product names, flavours, scents, sizes or other variant information may change across a wider range.
Planned artwork changes can support seasonal ranges, campaigns and limited product editions.
Temporary messaging can change while the underlying label specification remains clearly defined.
Wholesale & Repeat Quantities
Larger or recurring requirements should be considered alongside the number of designs, SKUs and expected rate of use rather than looking at total quantity alone.
Storage Considerations
Ordering more labels can reduce the frequency of repeat purchasing, but stock should also be planned around available storage, expected usage and the likelihood of artwork or product information changing.
Custom Labels Built Around Your Product & Application
Bring the application, dimensions, material, adhesive and artwork into one clear specification before production. This creates a practical route from initial requirements through proofing to repeat sticker and label supply.
Discuss Your Sticker & Label RequirementsCustom Specification Size, format and material considered around the application.
Artwork Approval Digital proof supplied before the approved job moves into production.
Business Supply Suitable for initial requirements and planned repeat orders.
Recent Packaging Projects
Real packaging work produced for customer brands.
CHASKA Custom Pillow-Style Shawarma Sleeves with Food-Safe 300gsm Card
Healey Packaging produced custom pillow-style shawarma sleeves for CHASKA using 300gsm food-safe BSB card, full-colour CMYK...
View Case Study
JAMONYX Custom Reverse Tuck Boxes in 350gsm SBS Card with Gold Foil
Healey Packaging produced 1,200 luxury reverse tuck boxes for JAMONYX across two black-and-white designs, three sizes,...
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Fourmula Custom Supplement Boxes with Lamination and Holographic Finish
Fourmula started with 10 physical sample boxes for a compact supplement product, then moved toward a...
View Case StudyHow Your Packaging Is Produced
Requirements
Share product size, quantity, use case and artwork status.
Structural Planning
The right size, board and box style are reviewed.
Artwork and Proofing
A digital proof is prepared before production begins.
Production
Boxes are printed, cut, folded and finished to specification.
Quality Control
Finished packaging is checked for structure and print quality.
Delivery
Completed packaging is packed and delivered to your business.
What Customers Say
We have been using Healey for years and are always impressed by the service, quality and speed.
Harry GeorgeThe packaging is of high quality, strong cardboard. I will definitely be using them again.
Amanda NewmanGreat communication, quick and good product. I really recommend.
JOON Plant Based AtelierFrequently Asked Questions
Stickers and labels are both adhesive-backed printed products, but their typical applications differ. Product labels are generally used to communicate branding, product information, barcodes, ingredients or other identification on bottles, jars, containers and packaging. Stickers are commonly used for branding, packaging seals, promotions and decorative applications. The intended use should determine the material, adhesive, shape and finish.
The best material depends on the surface, environment and expected lifespan. Paper can suit many dry indoor packaging applications, while suitable synthetic materials may be preferable where labels face moisture, friction or longer-term use. The adhesive and finish should also be specified around the application rather than choosing the face material alone.
They can be produced for moisture-resistant applications, but waterproof performance depends on the complete specification, including the face material, adhesive, printing and protective finish. A standard paper label should not automatically be treated as waterproof. Tell the supplier if the label will be exposed to water, condensation, refrigeration or frequent handling so the appropriate specification can be considered.
Custom labels and stickers can be produced in standard shapes such as round, square, rectangular and oval, as well as custom die-cut shapes. Size should be based on the available application area, artwork, required information and the shape of the bottle, jar, box or another surface. Healey's current label quotation options include square, rectangular, round, oval, die-cut and kiss-cut formats.
The adhesive should match both the application surface and the conditions the label will experience. Consider whether the surface is glass, plastic, paperboard or another material, and whether it may encounter moisture, cold temperatures, friction or repeated handling. Permanent adhesive is commonly used for product and packaging labels, while removable adhesive can be more appropriate where clean removal is required.
Yes, labels can be supplied in formats suited to the intended application method. Roll labels can be useful for repeat product labelling and higher-volume packing operations, while sheets or individually cut stickers can suit manual application, promotional use and smaller batches. The right format depends on quantity and whether labels will be applied manually or by labelling equipment.
Yes. Custom labels can incorporate logos, brand colours, product names, instructions, barcodes and other required artwork. Healey Packaging offers CMYK printing for full-colour artwork and Pantone colour options where particular brand shades need greater colour control.
Healey Packaging currently lists a minimum order quantity from 100 units per design for its custom stickers and labels range. The practical order quantity may depend on the label size, material, print specification and format required.
Healey Packaging currently states a standard turnaround of 7–10 working days after artwork approval for this range. Production timing can depend on the material, quantity, printing method, finishing requirements and final approved specification.
Ready to Create Packaging Built Around Your Product?
Share your product, size, material and quantity requirements. Our team will help you choose the right structure, print and finish.
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